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Dangote doles out N2bn to foods distributors for loyalty

Alhaji Aliko Dangote
Alhaji Aliko Dangote

Distributors of the Dangote foods companies, including Dangote Flour, Sugar and Salt smiled home Tuesday night as the management of the Companies doled out over N2 billion as rewards for their loyalty to the companies over the past one year.
At a gala night, top performers in each of the six geo-political zones as well as national leading distributors were duly recognised with plaques and cash rewards of varying amounts.
President of Dangote Group, Aliko Dangote said the recognition and cash rewards were the Companies’ managements’ way of appreciating the loyalty of their customers who stood by the organizations through thick and thin.
“Our achievements would not have been possible without you. You stood by us through thick and thin. We appreciate the confidence reposed in us to serve you. We came into these businesses at a time Nigerians have preferences for imported foreign foods, even if inferior.
“Because you are behind us we have succeeded and today we take the lead while others follow in ensuring we domesticate all our production processes and by so doing creating jobs locally.”
Dangote informed the distributors of his Group’s venture into rice production saying it is a very ambitious project and that in two years’ time, Dangote Rice limited will be churning out one million tons of rice.
He explained that the management holds their distributors in high esteem because they are the reason for the success recorded by them in 2016 despite the economic challenges and the difficult operating environment that businesses found themselves.
Dangote stated that the mission of Dangote rice is to wipe out all imported rice from the homes of Nigerians noting that by the time Dangote rice comes on stream, “Nigerians would not talk about Thai rice again, because our rice will be finer than imported ones.”
While urging the customers to remain committed and loyal to Dangote products, he promised that the managements of the food companies under Dangote Group would double the over N2billion given out as rewards.
President, Dangote Group further disclosed that the food companies would replicate the same achievement recorded in the cement industry through backward integration such that every component of their production processes would be domesticated to ensure all the products are available in all nooks and crannies of Nigeria and at the same price.
Executive Director of Dangote Flour, Hajiya Halima Aliko-Dangote , in her remarks said that the financial reward to its distributors, was just a token of appreciation for the volume sales recorded by the distributors irrespective of the harsh operating environment.
She stated that the managements were encouraged by the loyalty of the distributors to continue to invest in innovation and research extensively on how to make their products more consumer friendly continuously in line with the realities of the time.
Mr. Asue Ighodalo, Chairman of Dangote Flour, earlier in his address said the distributors have proven to be dependable allies with their patronage of Dangote products and loyal to the brands in all circumstances.
He said that all the regions across the country performed well in 2016, and this informed the happy mood of the company to have rewarded the distributors bountifully. He however challenged them not to rest on their oars but to strive to sell more.
The Dangote Flour boss said 2016 was indeed a difficult year for most businesses saying some closed down, some scaled down their operations and in the process retrenchment their staff. Dangote food companies rather absorbed the substantial higher cost of inputs so that the customers would remain in profitable business
“However, it is to your credit our dear distributors that in that particular challenging year, Dangote Food companies waxed stronger, produced more, sold, more and gave returns to all stakeholders hence our gathering together tonight. Tonight is your night, and tonight is your day”, he stated.

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