Ford Figo destined to be compact car champion–FMCSA

The all-new Ford Figo is destined to be a compact car champion by offering unprecedented levels of style, feature-rich smart technologies and high levels of safety, while retaining the Figo’s established reputation for superb fuel efficiency and overall value.

“The Ford Figo has been a remarkable success story in South Africa since it was launched in 2010,” says Tracey Delate, General Marketing Manager at Ford Motor Company of Southern Africa (FMCSA).

“From the outset the Figo’s strong price point, smart features and the option of fuel-efficient petrol and diesel engines made it one of the top contenders in the Sub-B segment. Last year the Figo held an average of 15-percent share of this segment.

“The all-new Figo builds on that legacy by combining sophisticated contemporary styling, a whole new range of Ford’s trend-setting technologies, as well as a modern and welcoming cabin that offers more space and improved safety,” Delate states. “The Figo will once again be extremely competitive in terms of overall value.”

For the first time, the Figo will be available in two body styles, including the familiar five-door hatchback as well as a new four-door sedan.

Although the full line-up will be confirmed closer to launch, the range will be broader compared to the current Figo due to the addition of more derivatives and specification levels (and the option of the hatch and sedan body styles).

Both petrol and diesel models will be available, offering impressive fuel economy, power and torque. Customers will also have the choice of manual or automatic transmissions.

The eye-catching styling is clearly derived from Ford’s Kinetic 2.0 design language, as seen on the recently launched Fusion and Focus. The more upmarket look is emphasized by the trapezoidal grille, complemented by a raked bonnet and bold, elongated headlamps.

Sweeping, curved lines flowing from the front to the rear create a sense of movement. The five-door hatch incorporates a rising roofline with a sporty spoiler and neat tailgate accentuated by two distinct crease lines. The sedan version echoes the theme and adds improved loading capacity.

The interior is also completely new, with an attractive design that provides high levels of comfort and space, complemented with impressive quality and attention to detail.

Innovative smart features that will impress tech-savvy buyers include (depending on model) a new device-docking station that serves as the driver’s connection point to the world of mobility, Ford’s SYNC® integrated multimedia and connectivity system, Bluetooth with Voice Activation, the programmable MyKey® function, as well as electronic automatic temperature control.

Safety is also a top priority, with a minimum of dual front airbags, extending to full-length side airbags. This is backed up by ABS brakes across the range, plus Electronic Stability Programme (ESP) with Hill Launch Assist on the top derivatives.