FirstBank drives economy via agricultural value chain …Partners Eventful Ltd. to inspire food business
First Bank of Nigeria Limited has reestablished its commitment to Nigeria’s economic diversification through sustained support for development of agricultural value chain across the country driven by the arts and entertainment.
Nigeria’s most valuable bank brand, realizing that support for the agricultural value chain and by extension food, will enable individual and communal self-reliance, self-contentment and self-sufficiency, the Bank is taking ownership of the food space to fully promote businesses that will build the sector, build revenue for development purposes, create employment opportunities and in the long run translate to national growth and development.
In line with this, FirstBank is partnering with Eventful Limited, a renowned event management company, to host another edition of “Fiesta of Flavours”, a world class food and beverage fair scheduled for December 11 and 12, 2016 at the Harbour Point in Victoria-Island, Lagos.
The two-day food and beverage Fair themed “Food, Fun and Family” will keep attendees fully fed and entertained. It will showcase the best in local and international cuisine, cutting edge food technology and cooking techniques, as well as the best beverages and wines that the world has to offer.
The Fair will provide management and training seminars, competitions, and food demonstrations as well as performances from Nigerian A-list musicians and comedians.
Folake Ani-Mumuney, FirstBank’s Group Head, Marketing & Corporate Communications, said in a statement that the Bank’s venture into the food space is part of its interventions to support agriculture across the entire value chain as well as promote economic growth and sustainability, especially in the face of dwindling oil revenue.
“We are also keen on promoting a united community through the arts, and Fiesta of Flavours would bring youths and families together to enjoy the entertainment value of food,” she further stated.
Mrs. Yewande Zaccheaus, CEO, Eventful Ltd., in a statement said “We are indeed pleased to be partnering with FirstBank and are thankful for their support in the hosting of the Fiesta of Flavours from inception. There is so much for us as Nigerians to learn, see, feel and experience about our food and we invite you on a culinary journey to discover the splendid art of Food. Fiesta of Flavours will show that we have a rich heritage that can be expressed and exported all over the world,” she stressed.
