Many banks and other financial institutions around the world, expectedly look for innovative ways to attract people to transact business with them.
Fewer work on ways to keep those they attract. Those who seek to attract and keep customers are continually innovating and honing their level of efficiency to always be ahead of the competition.
The later is the case with Zenith Bank PLC, the leading financial services provider, based in Nigeria, which has stayed ahead of the competition as a result of its power of innovation and the unique creative spirit that drives its activities.
From when it was founded in May 1990 by Dr. Jim Ovia, Zenith Bank Plc has at every stage had something new to offer its customers.
Most recently, it unveiled a number of first of their kind banking packages, including a unique children’s savings offering; a Dubai package and an irresistible package for the elderly, among others.
But as it is attending to the banking needs of its customers, it has evolved another first of its kind offering, this time targeted at letting its customers let down their hair, unwind and relax in a convivial atmosphere.
This unique and very effective vehicle, called the Zenith Bank Aspire Music Festival, held on Saturday, September 21, 2019, was strictly for Zenith Bank customers and saw top Nigerian artistes performing to thrill the excited members of the Zenith Bank family.
Such A grade musicians as Olamide, Flavour, Phyno, Niniola, Mayorkun and Rema went on stage to get the customers and bank officials to forget, for a brief moment, the technicalities of financial transactions and bask in the euphoria of good music from these maestros as well as the exhilarating jokes from the anchor of the event, Kenny Black, and celebrity hypeman, Do2dtn who was also on duty.
Clearly, this outing will not only endear existing customers to Zenith Bank but will encourage other potential customers to enlist for the excellent services that the Bank offers in Nigeria and globally.
At another level, the Festival should be seen, not only as an avenue to give customers more joy and satisfaction, but as another step step towards promotion and empowerment of Nigeria’s creative artistes. Such platforms would help them to continue to showcase their abundant talents.
Zenith Bank is not stopping with the Aspire Music Festival. This spectacular show is only one of the series of events that would lead up to the pace-setting and globally acclaimed “Style By Zenith 2.0.”
The “Style By Zenith 2.0” is the Bank’s annual Lifestyle Fair that comes up towards the end of the year to wrap up another successful year, not only for the Bank but for its numerous customers who are always the priority of the Nigerian bank that is at the zenith (apex) of the country’s banking sector.
