Airtel’s new Ad relives Love, Bond Between Mother and Child

Mothers are overly predisposed to desiring the best for their children; and as they grow older, they view prayers as the best gift and carrier of blessings they can offer their beloved. In the new ad of Airtel Nigeria themed ‘How We Mada 10x Anyhow’, the telco relived the inestimable love and bond between and child.

The new campaign by the brand which was a call to customers to express themselves more during the yuletide season featured renowned Nollywood actress, Idowu Philips aka Iya Rainbow and her son, Segun, having a long day conversation on phone.

In the new TVC, Iya Rainbow discovered that her youngest son Segun far away in the city has sent her a Christmas hamper overflowing with goodies that gladdens her heart. Knowing that her phone had recently been recharged with Airtel SmartRecharge – assumedly remotely by Segun himself – she called Tunde at the earliest sign of daybreak and pours her most moving prayers on Segun, never minding the ordeal this puts on Segun from dawn to dusk.

A super reprisal at the end of the ad which has been touted as one of the most engaging twist of the commercial was when Mama breaks the 4th wall with her prayer and begins to engage the announcer of the commercial with her prayer, demonstrating the awesome power of Airtel SmartRecharge.

Airtel recently launched 10x SmartRecharge gives 10 times the value of customers’ recharge as data and calls to all networks. The bundle which is open to new and existing Airtel customers and can be enjoyed by simply recharging using the special code: *220*PIN#.

With SmartRecharge customers get great value for both calls and data in one single convenient recharge. In addition to the 10 times value, the package also gives customers extra data value. For instance, a recharge of N100, gives N500 for calls and N500 for data while N500 gives N2000 for calls, N3000 for data & extra N3000 for data.

The Chief Commercial Officer of Airtel Nigeria, Mr Ahmad Mohkles, said the new package themed #DoAnyHow is to give more freedom and reward to the customers.

“As a customer-centric brand, we, at Airtel Nigeria are committed to making life better for all our customers by offering products and services that suit everyone. 10x Airtel Smart Recharge is just one of the new packages introduced to give our customers more freedom to connect with their family and friends”, he said.

On the unique benefits of Airtel 10x Smart Recharge, Mr. Mohkles explained “50% of voice value will be available to call all networks and 50% is available to call Airtel lines while unused bundle value can be rolled over before the validity expires”.

 The CCO added that value is offered in bundle accounts for calls and data usage.

Airtel through the plan is also encouraging customers to connect more with their family and friends with the rewards on the package.