The Board of the Nigeria Women Football League (NWFL) has stepped up its efforts to increase the league’s visibility by meeting with StarTimes, a major broadcast partner.
After the NWFL Annual General Assembly in Abuja on Tuesday, December 17, 2024, Ms. Nkechi Obi, Chairman of the NWFL Board, led a team to meet with StarTimes management on Wednesday.
Obi said, “This partnership is an important step in our goal to bring the excitement of the league to more people and show the talent in women’s football.”
StarTimes’ Chief Operating Officer, Engr. Tunde Aina, added, “StarTimes is dedicated to providing excellent coverage so our viewers can enjoy every moment of the women’s leagues.”
The aim of these efforts is to increase audience engagement and raise the profile of the NWFL both in Nigeria and internationally.
The discussions included plans for match coverage, highlights shows, and strategic marketing of the league across StarTimes’ various channels.
As a result of the meeting, both sides are finalising a draft Memorandum of Understanding (MoU) and are hopeful to complete the agreement before the start of the season.
The partnership is expected to begin with the highly anticipated NWFL Premiership match between defending champions Edo Queens and Abia Angels in Benin City on January 15, 2025.
The meeting was attended by key board members, including Vice Chairperson Hajiya Hussina Suleiman and Board Member Madam Henrietta Ihiabor.
