By Nkiru Ifeajuna
Coke Studio Africa 5 says that the international pop megastar singer, Jason Derulo, from the United States will visit its studio to collaborate with some African artistes in the global fusion of African music during the coming festive period.
Quadrant Company, a public relations company for Coke Studio, disclosed this in a statement on Wednesday.
The company quoted Soji Omoigui, the Senior Brand Manager, Coco-Cola as saying that Derulo would come to Africa to share his genius with African artistes.
He would as well learn from the experience of working with Africa’s hottest artistes, the statement said.
“The pop megastar is one of the world’s most successful song writers and recording artistes selling over 50million singles worldwide and had raked in no less than 11 platinum singles so far.
“Derulo’s original songs were given African twist and the results were magical. The two original hits were conceptualized, recorded and performed by Jah Prayzah from Zimbabwe.
“The others were played by Betty G from Ethiopia while Joey B from Ghana collaborated to add some flavour to Derulo’s hit song, “In my head’’.
“And Locko from Cameroon, Denise from Madagascar and Mozambique’s Mr Bow re-imagined another Derulo’s chat topper, “Trumpets’’, the statement said.
Omoigui said that Coke Studio had truly exposed the potential in music within Africa and even broken the barriers through collaborations with the special global fusion.
According to him, these are the covers done by the Coke Studio to assist African artistes to excel and learn more.
He said that after Derulo had listened to the cover versions of both songs done by some the African artistes, he said that, “the performance was a hit, I was not expecting it.
“The guys really tore the roof down,” he said.
Derulo was named Jason Joel Desrouleaux, on Sept. 21, 1989 in Miramar, Florida, the United States of America.
His genre of music is Rhythm and Blues (R&B), and hip hop, as well as being a songwriter, singer and a dancer.
He became known for his double-platinum hit, “Whatcha Say”; “Hide and Seek” and he worked as a songwriter for artistes like “Birdman.”
Coca-Cola Nigeria Limited is a subsidiary of the Coca-Cola Company, the world’s largest beverage company.