Sterling Bank Donates Books to Celebrate Children’s Day, Supports Business Law Conference
As part of its “enriching lives” initiatives and in fulfillment of its promise to make the 2015 Children’s Day most memorable, Sterling Bank last week donated two sets of books ‘Funds and My Little Money Book’ to the Lagos State Government for distribution to pupils and students of public schools in the state just as it announced its sponsorship of the Nigerian Bar Association’s conference on Business Law (NBA-SBL).
The theme of the conference which will hold between June 7 and 9, 2015 at the Eko Hotel & Suites is ‘Regulators as Catalysts for Economic Growth’.
The first edition of the Books were published in 2014 and distributed to public and private schools in Nigeria during the Financial Literacy Week. This year, the Bank published a revised version which was also distributed during the Financial Literacy Week and used by its team of volunteer staff to teach in selected schools in Lagos and Port Harcourt. It would be recalled that Sterling Bank was given an Award last year by the Lagos State Government for its support in the sector
Receiving the Books, a senior staff in the Ministry of Education commended the Bank for its continuous support towards the successful hosting of the Children’s Day event organized by the state government and implored other financial institutions in the state to emulate the exemplary role of the Bank.
Apart from the books donated, the Bank celebrated the Children’s Day with lucky pupils/students in their various schools in fulfilment of one of the features of its “I Can Save” product and promoted a social media campaign encouraging parents to post “selfies” taken with their children; following which followers/ fans were encouraged to vote and the top three posts were awarded prizes. A “selfie” is a photograph taken of oneself with a smartphone or webcam and shared via social media.
Mr. Shina Atilola, the Bank’s Group Head, Strategy & Communications in a statement explained that the Bank’s sponsorship of the NBA-SBL conference was in line with its strategic focus on value adding events especially those focused on education and learning.
His words: “At Sterling Bank, we are passionate about avenues that would add value for learning in all areas and that is why we are investing heavily in the area of education. To date, we have introduced a number of initiatives entailing publication of books and partnerships with other stakeholders to provide solutions to challenges in the sector.
Speaking on the Law conference, he remarked that “The NBA-SL conference remains a convergent point for policy formulators, regulators, corporate bodies, legal practitioners, emerging market investors and other stakeholders. We believe it is important to support these key categories as it helps to enhance economic development.”
