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President Museveni of Uganda

Uganda holds “Pearl of Africa” tourism expo


Kampala, May 24, 2024

Uganda is hosting a three-day tourism expo as the East African country strives to increase arrivals.
The Pearl of Africa Tourism Expo 2024, organised by the state-run Uganda Tourism Board (UTB) under the theme “Responsible Tourism,” opened in Kampala with at least 250 exhibitors likely to showcase various products.
More than 1,000 visitors are expected to grace the event, Claire Mugabi, head of marketing at the UTB said.
Emphasis is being put on global emerging markets like China, she said.
“Traditionally we’ve been targeting markets like the U.S., Canada, and Germany,” Mugabi said.
“But with a growing number of Chinese travelling around the world the potential for us to attract more travelers from China is great.”
Uganda aims to raise annual tourism revenue to about 1.9 billion U.S. dollars and increase inbound tourism revenue per visitor from 1,052 dollars to 1,500 dollars, according to the Ministry of Tourism, Wildlife, and Antiquities.
The ministry said the country’s tourism revenue for 2023 rose to more than one billion dollars, up from about 687,200 million dollars in 2022.
The country received about 1.3 million international tourist arrivals in 2023, up 56.5 per cent from 2022, it said.
Tourism is one of Uganda’s major foreign exchange earners, contributing about five per cent to the country’s gross domestic product, data from the Ministry of Finance indicated.

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