Sterling Bank rewards 40 winners of New Sterling Plus Cash Reward Scheme

In fulfillment of its promise to reward customer loyalty and encourage a savings culture among Nigerians, Sterling Bank Plc at the weekend rewarded 40 customers in the New Sterling Plus Cash Reward Scheme. The customers were selected via an electronic raffle draw and winners emerged from various parts of the country. Sterling Plus is a new proposition for the retail segment of the market.
All customers with a minimum balance of N5,000 automatically qualify for the draws with 1 ticket while subsequent multiples of N5,000 result in additional tickets. The next draw will come up this week at the Sterling Towers head office of the Bank in Lagos.
The New Sterling Plus is a hybrid offering with the promise of many goodies and freebies such as free Lenovo smartphones pre-loaded with cool financial and entertainment applications among others for individual customers.
The Bank’s Executive Director, Finance & Strategy, Abubakar Suleiman explained that with applications such as the Sterling Mobile Banking (banking on the go), Solo music (which gives access to over 20 million songs from local and foreign artistes), Solo movies (an affordable pay per view with access to the latest Hollywood, Bollywood, Nollywood movies) and the Billionaire Club game(a financial and investment literacy tool) pre-installed on it, customers are assured of having an exciting experience while fulfilling their banking, entertainment and financial literacy needs.
He disclosed that the product which can be accessed at any Sterling Bank branch with a minimum balance of N5,000 was the perfect solution for individuals interested in enjoying the benefits of both current and savings account offerings, without the associated cost of running a current account.
Mr. Suleiman stated that customers with the New Sterling Plus will be entitled to a free Lenovo mobile smart phone, free cheque books, free debit cards and free alerts (SMS and e-mails) on their transactions adding that 20 people would win N50,000 each every week for a period of one year while10 people would win N100,000 monthly. According to him, “two people would win N500,000 quarterly and one lucky individual would win N1 million on special holidays (as declared by the federal government)”.
His words: “The product (New Sterling Plus) was developed after an extensive market research to address the need of our existing and potential customers. It is part of the bank’s contribution to boost and encourage savings in the country. The choice of gifts for customers, especially the free smartphones was in consideration of the increasing demand and use of mobile platforms in the Nigerian market”.