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7.1m Nigerians use Facebook daily, 15m monthly – Report

Facebook
Facebook

Social media platform, Facebook has shared new statistics revealing that 7.1 million Nigerians use the facility daily and 15 million are active every month. The figure is surpassed in Africa only by South Africa’s 7.3 million total daily active users and 12 million total monthly active users.

Furthermore, the site also revealed that almost all these people are coming to Facebook on a mobile device with 100 per cent of Nigerian monthly users, reportedly being active on mobile as are 95 per cent of Kenya’s monthly users.

This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones. Now, 60% of all Internet users in Africa are active on Facebook.

“At Facebook, we have a saying that we’re only 1% done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already incredibly inspired by the power of connection – from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t wait to hear the stories from Kenya and Nigeria firsthand,” said Nunu Ntshingila, newly appointed Head of Africa at Facebook.

Ntshingila continued: “Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication. It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way. I look forward to spending time with businesses across Africa to understand how we can work together.”

Facebook recently opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally. The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).

Key stats

Nigeria: Q2 2015

  • 7.1 million total daily active users (DAUs); •6.9 million mobile DAU; 15 million total monthly active users (MAUs); and 15 million mobile MAU (100% of MAUs).

Kenya: Q2 2015

  • 2.2 million total daily active users (DAUs); 2.1 million mobile DAU; 4.5 million total monthly active users (MAUs); •4.3 million mobile MAU (95% of MAUs).

South Africa: Q2 2015

  • 7.3 million total daily active users (DAUs); 7 million mobile DAU; 12 million total monthly active users (MAUs); 12 million mobile MAU (100% of MAUs).

About Global Patriot Staff

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