Nestle launches global initiative to help children lead healthier lives; “Nestlé for Healthier Kids” to help 50 million children lead healthier lives by 2030

 On the United Nations International Day of Families, Nestlé announced its global “Nestlé for Healthier Kids” initiative. The program includes the further development of healthier products and advice for families on nutrition and exercise. It aims at helping 50 million children lead healthier lives by 2030.    

 Mark Schneider, Nestlé CEO, said: “Childhood is a time where life-long habits are formed. We want to help parents make healthier choices for their children. This is why we are accelerating our efforts to support families in raising healthier kids and we call on others to join us in this endeavor.”  

 In Central and West Africa, Nestlé helps children lead healthier lives through four main avenues: promoting healthy lifestyles in schools, fostering physical activity, educating parents on nutrition as well as improving the nutrient profile of its foods and beverages by fortifying them in vitamins and minerals while reducing sugar, fat and salt.