Home / News / Africa / Dotun Adebayo, Ronke Apampa, Petra & Jason become new management team for BEN TV

Dotun Adebayo, Ronke Apampa, Petra & Jason become new management team for BEN TV

Dotun Adebayo
Deborah Olaronke Apampa
Jason Freeman

BEN Television, Europe’s first black-interest television channel, has moved into a brand new ultra-modern purpose-built studio complex in a prestigious location in the heart of London, the UK capital.

Announcing the move, BEN Chairman, Alistair Soyode unveiled his new management team that will steer the company through this new phase in its development.

“This is an exciting time for BEN,” said the Chairman. “This year marks our 15th anniversary as the primary television channel of black-interest in the UK and Europe. With our new studios we can now make the programmes that Britain’s black population have been crying out for – talk shows, news, soap operas and other shows that reflect them.

“Our new management team, the best in their various fields, are here to propel BEN TV to that next level where it will be competing, viewer for viewer, with mainstream channels by producing and broadcasting the freshest and best programmes anywhere. But our core values remain the same. We will maintain our commitment to be informative and we will be continuing bridging the gap between communities. Whether in regards to Brexit, Windrush or any other issue affecting our communities, BEN TV is the place to see and take part in those conversations.

“Dotun Adebayo, our interim Chief Exec is one of the best known and best-loved broadcasters in Britain. Our new marketing director, Jason Freeman is one of the outstanding brand managers of his generation. The technical consultant, Ms. Petra, brings her enormous experience and business acumen to the channel. And Ronke Apampa is our secret weapon. Not only does she bring glamour and pazzazz to BEN TV she also brings the knowledge, expertise, success and contacts that have seen her catapulted to celebrity status as a businesswoman. With this team, I believe, BEN is headed for the top,” he said.

BEN Television

Is the first ethnic media television in Europe broadcasting on the BSkyB platform channel 238 and 175. It caters for diaspora, ethnic communities and diverse audience with various programming genres. It makes and broadcasts programmes of interest to Britain’s multi-cultural population.  It also broadcasts into Nigeria on Startime and TSTV; global on www.bentelevision.com

Oludotun “Dotun” AdebayoMBE (born 25 August 1960) is a British radio presenter, writer, and publisher. He is known for his work on Up All Night on BBC Radio  5 Live, as well as the obituary programme Brief Lives.

Adebayo was born in Lagos, but moved with his family to England at the age of six. As a publisher, Dotun was the man behind The X Press books and, in particular, the runaway bestseller Yardie in 1992. The book has now been turned into a major motion picture by the film star Idris Elba. He was awarded an MBE by Queen Elizabeth II in 2009.

RONKE APAMPA

Deborah Olaronke Apampa is an ex-model and TV Presenter/Producer. Ronke was the host of the number one entertainment programme “Black Variety show” in Europe for four years with over two million viewers on the platform.

In 2007  she produced “Stars On The Runway”, which was the biggest fashion show in Nigeria. More than 120 A-list stars modelled African attires to raise money for a children’s charity.

In 2010, Ronke set up the Foundation for International soccer star, John Utaka which was recognised in Sochi, Russia at the Peace & Sports Awards 2012 by the Prince of Monaco. She also supports Hearts of Gold Children’s Hospice and many other charities and is the brain behind the highly successful reality show, Omotola: The Real Me on DSTV and “Christmas With The Stars”, the family entertainment programme aired around the world.

JASON FREEMAN

Mr. Freeman is the  marketing genius that founded the Youth Energy drink, which is one of the fastest-selling vegan drinks in the market. He has also been a leading player in marketing and business development within the media  in the United States, Europe and the UK for 25 years and has been behind the successful development of several multi-million pound brands in the health and well being industry.

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